The brand went from being a small bakery in Malaysia to a full-service cafe in the UAE, with the inception of the first kiosk at The Dubai Mall. The brand witnessed tremendous success and hasn't looked back, thanks to the unique and authentic taste of the buns. The unique one-product snack concept has a global appeal, the crispy coffee-caramel exterior and fluffy buttery center has managed to capture passersby by just its aroma. As time passed the aroma and delicious flavor of the buns spread globally, garnering worldwide acclaim. The popularity of the brand has captivated the audience with over 400 outlets all over the globe.